This is your brain on drugs.

Just say no.
Washington Post ~ Michael Kinsley
McCain and the Base Truth
“Oh, he has to say that to get the Republican nomination,” explain many Democrats with a girlish crush on the charming, funny, intelligent and heroic Republican senator from Arizona, and/or a special loathing of their party’s own star, the junior senator from New York. “That” might refer to McCain’s strong right-to-life stand on abortion, or his strong support for the war in Iraq, or his recent rapprochement with Jerry Falwell. They admire McCain as a straight shooter among sneaks, a truth-teller amid bull artists. They long, understandably, for some fresh air in the fetid atmosphere of politics. And McCain delivers that.

The first PSA, from 1987, showed a man who holds up an egg and says, “This is your brain,” before picking up a frying pan and adding, “This is drugs.” He then cracks open the egg, fries the contents, and says, “This is your brain on drugs.” Finally he looks up at the camera and asks, “Any questions?”

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